Our Five Commitments
£1.8million+ investment for Clarendon & Station Road
The BID’s five commitments align with Watford Town Centre BID for consistency and collaboration. In addition, our consultations have allowed us to tailor towards specific needs of the Clarendon Road business community.
We will deliver valuable projects, campaigns and services that have been decided through survey feedback and consultations with you, the business community.
Enhance the Clarendon experience
Creating a first-class, safe and connected business environment.
Deliverables:
- Improve cleanliness, maintenance and public realm.
- Support safety partnerships and coordinated security.
- Work with developers to minimise disruption and maintain communication.
- Advocate for transport, access and digital connectivity improvements.
- Introduce greening, lighting and wayfinding enhancements.

Promote Clarendon Road as a premier business location
Raising the profile of Clarendon Road as Watford’s leading commercial and investment hub.
Deliverables:
- Develop a professional place brand and digital presence.
- Communicate regeneration progress and business success stories.
- Support inward investment and property marketing.
- Celebrate achievements and innovation across the business community.

Support business growth and success
Helping businesses attract talent, adapt and grow.
Deliverables:
- Deliver business support and training programmes.
- Joint working, facilitate shared services and cost-saving initiatives.
- Provide market insights and performance data.
- Support workforce development, recruitment and retention.
- Assist new occupiers and SMEs integrating into the area.

Champion collaboration and influence
Ensuring businesses have a collective voice and strong representation.
Deliverables:
- Establish a Clarendon Business Forum.
- Coordinate engagement with local authorities, developers and transport partners.
- Keep levy payers informed and consulted.
- Explore joint initiatives with Watford Town Centre BID.

Embrace sustainability and innovation
Creating a greener, smarter and more resilient business district.
Deliverables:
- Develop a BID Sustainability Action Plan.
- Support green transport and energy efficiency measures.
- Encourage sustainable workplace practices and innovation.
- Introduce smart technologies to improve area management.
- Strengthen the local economy by sourcing goods and services from Watford based suppliers.
